Commonly Asked Questions

Thinking about launching a PPC campaign for your law firm? Here are the key questions to help you determine if it’s the right fit:

• What are your marketing goals?
• Are you looking for immediate results or long-term brand building?
• Do you have a clear understanding of your target audience and their online behavior?
• Are you prepared to invest in ongoing optimization and monitoring of your campaigns?
• How does PPC fit into your overall marketing strategy?

Responding promptly is crucial for PPC success. Here’s why:

• PPC visitors often have high intent and expect immediate assistance.
• Having a dedicated team member to answer calls can significantly increase conversion rates.
• If calls go unanswered, potential clients may move on to your competitors.

Timeliness matters in PPC. Here’s what you need to know:

• Prospective clients often contact multiple attorneys and are likely to choose the first available option.
• Being able to schedule a meeting within 48 hours increases your chances of converting leads into clients.
• Prompt follow-up demonstrates professionalism and can set you apart from competitors.