The Legal Authority
Importance of Email Marketing
Email marketing is a powerful method for connecting with existing and potential clients. For businesses, email marketing allows them to keep in touch with their lead pool. Here are some important reasons why your law firm should rely on email marketing:
Easy to Measure
Our Email Marketing Services
The Legal Authority features a wide array of tools and resources to develop and manage our clients’ email campaigns. Whether your law firm requires one-time assistance or on-going support, we have the services and specialists here for you. One of the benefits of working with our firm is that we specialize in law firms. Why is this important? Because we know your industry. We know your audience. This allows us to develop high-quality emails with relevant messaging for your clients.
When you work with our digital specialists, you can expect:
Elements of a Successful Email Marketing Campaign
Our digital specialists will work with you or your staff to develop a winning email marketing strategy. First, we help you develop a targeted email list filled with qualified leads. These may be previous clients or potential clients who signed up to be on your email list. We also work with you to create some goals for your email campaign. In most cases, we are looking for emails to generate more business, but another goal might be to increase engagement with your brand or website.
Next, we’ll consider what types of emails to use. In a full campaign, we may feature emails such as:
In terms of specific content, we’ll help you develop emails that reflect such items as:
We work with professional content specialists who will help you decide what to highlight in your email so that we can feature content designed to achieve your marketing goals.
Email marketing can be a winning solution for your law firm, but it’s important to rely on a professional digital marketing firm that has the skills you need to achieve success. The Legal Authority is an experienced SEO and digital marketing firm that has a track record of success. Consult with us to help you develop an effective email marketing campaign.