The Legal Authority
The Legal Authority specializes in website content development and content marketing for attorneys. Website content development refers to all the content on your website. It tends to be fixed content once installed. You may change features overtime or revise as needed, but this content is stable and designed for the long term. Content marketing refers to the content used to fuel your marketing campaigns. It’s the content contained in your ads, your social media posts, your blogs, your emails, etc…Content marketing is a cornerstone of what we do—and you can hardly hope to achieve a successful marketing campaign without quality content.
Our Content Marketing Services
The Legal Authority creates and promotes content relating to:
Our content specialists include professional writers (with appropriate degrees) and marketing experts. What’s even more special about our team is that they focus exclusively on the industry we serve. It doesn’t take a lot of content to achieve your marketing goals. It takes quality content, and that’s what our experts provide.
Optimized for SEO
Any content supplied by The Legal Authority is going to be optimized. Search engine optimization underscores all of our content—because it should. We are a digital marketing and SEO firm. The SEO part is integral to our success and the success of any digital marketing campaign. We build your content around keywords and key phrases that target your local audience so that they can easily find you when they perform a search for a local attorney. If your content isn’t SEO friendly, your firm is going to be buried somewhere in the search results—far enough down the list where your potential clients won’t find you. They won’t find you because in most cases, they’ll call one of the top three law firms listed in the search results. Our goal is to use SEO practices to get your law firm into one of those coveted top spots.
The Importance of Content Marketing
Law firms big and small rely on digital content marketing to achieve success. Whether you have a firm with multiple offices or a single office on Main Street, you can benefit from content marketing. Key benefits include:
Poor Content = Failed Marketing Campaign
You can’t win clients without good content. Prospective clients have more options than ever and they’re all at their fingertips when they search their smartphones for a local attorney. Our content developers create content that has value for your target audience. It’s not nearly enough to get the grammar right. Professional writing for digital marketing campaigns is the pivot by which its success hinges. Drab, uninformative content impresses no one. Content that conveys expertise, trustworthiness, value—that sells. And we know it sells because we’re data trackers. We test to ensure our content is getting the results we expect.
The Legal Authority
The Legal Authority is flexible in our service offerings. We work with some clients who prefer to develop their own blogs, for instance. While we don’t necessarily develop this content for them, we do go in and optimize it for SEO by making changes to ensure that the best keywords and keyword phrases are included. We are known for our willingness and enthusiasm for collaboration. We work for you or with you as you prefer! Additionally, we offer affordable solutions that are completely scalable. No matter what amount you invest, we will work to ensure you get a terrific return for your investment.
Tangible Benefits of Our Content Marketing Services
As we state, our firm believes strongly in testing. We analyze our performance to ensure it’s meeting our expectations and helping our clients achieve their marketing goals. We know we’ve got a winning content marketing campaign when we see:
Site Traffic Improvement
Improvements in SEO
Intangible Benefits of Our Content Marketing Services
There are some benefits that aren’t as easy to quantify as conversion rates. But they are, nonetheless, relevant to the success of your law firm. For instance, a great marketing content campaign will also:
Create Strong Brand Awareness
The Legal Authority
Let’s Create Great Content
If you want to achieve those tangible and intangible benefits from content marketing, turn to us for our professional solutions. The Legal Authority specializes in working with law firms and that gives us an edge when designing for our clientele. We work with firms both large and small. Some have very strict marketing budgets to work with. That’s fine with us. We work with your budget, helping you find the most cost-effective solutions to grow your business. Content marketing is among the most cost-effective ways to win more clients and promote your firm. Get in touch with us and tell us about your vision. We can’t wait to get to work creating dynamic, results-driven content for you.