Commonly Asked Questions

Thinking about launching a PPC campaign for your law firm? Here are the key questions to help you determine if it’s the right fit:

  • What are your marketing goals?
  • Are you looking for immediate results or long-term brand building?
  • Do you have a clear understanding of your target audience and their online behavior?
  • Are you prepared to invest in ongoing optimization and monitoring of your campaigns?
  • How does PPC fit into your overall marketing strategy?

Responding promptly is crucial for PPC success. Here’s why:

  • PPC visitors often have high intent and expect immediate assistance.
  • Having a dedicated team member to answer calls can significantly increase conversion rates.
  • If calls go unanswered, potential clients may move on to your competitors.

Timeliness matters in PPC. Here’s what you need to know:

  • Prospective clients often contact multiple attorneys and are likely to choose the first available option.
  • Being able to schedule a meeting within 48 hours increases your chances of converting leads into clients.
  • Prompt follow-up demonstrates professionalism and can set you apart from competitors.